OfferCraft teams up with Swinomish Casino & Lodge to launch weekly gamified offers | 2017-08-25



OfferCraft, a software company that uses artificial intelligence and gamification to help companies increase customer revenue and employee engagement, has teamed up with Swinomish Casino & Lodge in Anacortes, Washington, to launch weekly gamified offers that customers can play on the new website SwinBig.com, in email and via social media. And each week, the Swinomish Team offers a live look at each game on Facebook.

The games, themed around a movie series, summer holidays and casino amenities and anniversaries, have been received enthusiastically by more than ten thousand people, and the prizes have driven hundreds of players each week to visit the property. Since initially launching in May, the weekly gamified offers have reportedly driven 6.97 times the number of redemptions compared to similar offers on Facebook and email made a year earlier.

Promotions using Facebook Live videos and SwinBig.com have led to a 15 percentage point increase (from 10% to 25%) in the reward redemption rate in the 2017 summer movie campaigns compared to 2016.

“Our audiences across social media love the games,” said General Manager Jay Ellenberger. “We couldn’t be happier — these have been some of the most successful digital marketing campaigns we’ve ever run.”

Creative Facebook Live campaigns have been the key to successfully promoting the games. Fans can watch livestream videos as the week’s new promotional game is introduced, driving thousands of video views each week, with an average viewing time of more than 10 seconds. The Facebook Live videos have directed viewers to the new website and have turned SwinBig.com into the number one source of referral traffic to the Swinomish website. Since seeing the success from the live videos and the website traffic, all digital games are now housed at Swinbig.com.

Swinomish has run more than 130 gamified campaigns for new patrons, Player’s Club members, and even employees since it began working with OfferCraft in January 2016. The property is about to begin using OfferCraft’s software to present information and training to employees in exciting and memorable new ways, including distributing benefits package information and forms through OfferCraft’s HR toolset. 

“Swinomish has consistently been a wonderful partner,” said OfferCraft CEO Aron Ezra. “They are constantly pushing the envelope to deliver more to their guests, leveraging larger trends around livestream video and watching people play video games online to bring the thrill of the gaming floor to people’s mobile phones. We can’t wait to see what they’ll do next.”



OfferCraft, a software company that uses artificial intelligence and gamification to help companies increase customer revenue and employee engagement, has teamed up with Swinomish Casino & Lodge in Anacortes, Washington, to launch weekly gamified offers that customers can play on the new website SwinBig.com, in email and via social media. And each week, the Swinomish Team offers a live look at each game on Facebook.

The games, themed around a movie series, summer holidays and casino amenities and anniversaries, have been received enthusiastically by more than ten thousand people, and the prizes have driven hundreds of players each week to visit the property. Since initially launching in May, the weekly gamified offers have reportedly driven 6.97 times the number of redemptions compared to similar offers on Facebook and email made a year earlier.

Promotions using Facebook Live videos and SwinBig.com have led to a 15 percentage point increase (from 10% to 25%) in the reward redemption rate in the 2017 summer movie campaigns compared to 2016.

“Our audiences across social media love the games,” said General Manager Jay Ellenberger. “We couldn’t be happier — these have been some of the most successful digital marketing campaigns we’ve ever run.”

Creative Facebook Live campaigns have been the key to successfully promoting the games. Fans can watch livestream videos as the week’s new promotional game is introduced, driving thousands of video views each week, with an average viewing time of more than 10 seconds. The Facebook Live videos have directed viewers to the new website and have turned SwinBig.com into the number one source of referral traffic to the Swinomish website. Since seeing the success from the live videos and the website traffic, all digital games are now housed at Swinbig.com.

Swinomish has run more than 130 gamified campaigns for new patrons, Player’s Club members, and even employees since it began working with OfferCraft in January 2016. The property is about to begin using OfferCraft’s software to present information and training to employees in exciting and memorable new ways, including distributing benefits package information and forms through OfferCraft’s HR toolset. 

“Swinomish has consistently been a wonderful partner,” said OfferCraft CEO Aron Ezra. “They are constantly pushing the envelope to deliver more to their guests, leveraging larger trends around livestream video and watching people play video games online to bring the thrill of the gaming floor to people’s mobile phones. We can’t wait to see what they’ll do next.”

Surveillance Systems Inc. inks MGM, Wynn contracts | 2017-08-24



Surveillance Systems Inc. (SSI) recently announced its multi-million dollar contracts with two of the country’s most well known names in entertainment, Wynn Resorts and MGM Resorts International, which are both currently preparing to set up shop in Boston and Springfield, Mass., respectively. This  news comes on the heels of a successful year for SSI – which has grown by an almost 70 percent in sales in just 12 months.

“SSI could not be more thrilled to continue building on the trust and confidence we have received from both MGM and Wynn over the years through helping to protect their invaluable establishments,” said Todd Flowers, president. “To be pulled up to the big show once again, especially in such a thriving, competitive industry, is the kind of challenge SSI feeds on. We look forward to knocking these projects out of the park!”



Surveillance Systems Inc. (SSI) recently announced its multi-million dollar contracts with two of the country’s most well known names in entertainment, Wynn Resorts and MGM Resorts International, which are both currently preparing to set up shop in Boston and Springfield, Mass., respectively. This  news comes on the heels of a successful year for SSI – which has grown by an almost 70 percent in sales in just 12 months.

“SSI could not be more thrilled to continue building on the trust and confidence we have received from both MGM and Wynn over the years through helping to protect their invaluable establishments,” said Todd Flowers, president. “To be pulled up to the big show once again, especially in such a thriving, competitive industry, is the kind of challenge SSI feeds on. We look forward to knocking these projects out of the park!”

KamaGames enters the Chinese Market | 2017-08-23



Global developers and publishers of social card games for mobile platforms, the KamaGames Group, recently announced another successful show attendance as they returned from the World Mobile Game Conference (WMGC) part of this year’s China Joy Exhibition in Shanghai China.

As part of the group’s further expansion into the Asian markets, KamaGames were one of the conference’s platinum sponsors that saw them having a strong marketing and communications execution as well as a talk by Daniel Kashti, KamaGames’ chief marketing & commercial officer. During his talk, Kashti discussed how the western social card game business, currently valued at over $4 billion, is rapidly expanding across the Asian markets with more players enjoying games on mobile resulting in a comparative decline in Facebook gaming. This has resulted in significant growth across the KamaGames group and allowed them to focus expanding into new and emerging markets across the world.

In addition, the developer and publisher also hosted an evening networking event, inviting key members of the local press and local publishers and distributors to introduce them to Europe’s largest independent social poker title – Pokerist.

“We have spent the last year exploring both mainland China and South East Asia, and decided that Q2 and Q3 of 2017 was the right time to begin to execute our plans,” Daniel Kashti said. “We have been seeing a 2-3 fold increase in player activity in the region over the past 12 months, as well as encouraging trends continuing to appear”.



Global developers and publishers of social card games for mobile platforms, the KamaGames Group, recently announced another successful show attendance as they returned from the World Mobile Game Conference (WMGC) part of this year’s China Joy Exhibition in Shanghai China.

As part of the group’s further expansion into the Asian markets, KamaGames were one of the conference’s platinum sponsors that saw them having a strong marketing and communications execution as well as a talk by Daniel Kashti, KamaGames’ chief marketing & commercial officer. During his talk, Kashti discussed how the western social card game business, currently valued at over $4 billion, is rapidly expanding across the Asian markets with more players enjoying games on mobile resulting in a comparative decline in Facebook gaming. This has resulted in significant growth across the KamaGames group and allowed them to focus expanding into new and emerging markets across the world.

In addition, the developer and publisher also hosted an evening networking event, inviting key members of the local press and local publishers and distributors to introduce them to Europe’s largest independent social poker title – Pokerist.

“We have spent the last year exploring both mainland China and South East Asia, and decided that Q2 and Q3 of 2017 was the right time to begin to execute our plans,” Daniel Kashti said. “We have been seeing a 2-3 fold increase in player activity in the region over the past 12 months, as well as encouraging trends continuing to appear”.

Casino Cash Trac named to the Inc. 500 list for second year in a row | 2017-08-22



Casino Cash Trac (CCT) is once again honored to be among the nation’s fastest-growing private companies.  Today, Inc. magazine ranked Casino Cash Trac #247 on its 36th annual Inc. 500/5000 list. For the past two years, CCT has made the list, which is an exclusive ranking of the nation’s fastest growing private companies.

Casino Cash Trac moved up the ranking on the overall list coming in as #247 fastest growing company and ranked number #15 software company in America. CCT made the list with a staggering 1,780% increase in revenues.

“We are honored to be included in the Inc. 500 list for the second year in a row, an achievement that truly puts us in a very unique category. What has helped our company over the years is investing in product strategy and user experience, and making value-based decisions that have long term upside rather than business decisions that are good short term but don’t align with our company’s cultures,” said CCT’s CRO Wanor França.

“We believe we have the right team in place and the right offerings to continue our tradition of producing satisfied and successful clients,” says CCT’s CEO, Kurt Williams.  “The past 12 months have been unbelievable and CCT made the list because of our talented teams. Our teams believe in delivering the best Casino Audit System (CAS) in the market, providing world class support, generating cost savings, improving efficiencies and streamlining our customers’ operations.”



Casino Cash Trac (CCT) is once again honored to be among the nation’s fastest-growing private companies.  Today, Inc. magazine ranked Casino Cash Trac #247 on its 36th annual Inc. 500/5000 list. For the past two years, CCT has made the list, which is an exclusive ranking of the nation’s fastest growing private companies.

Casino Cash Trac moved up the ranking on the overall list coming in as #247 fastest growing company and ranked number #15 software company in America. CCT made the list with a staggering 1,780% increase in revenues.

“We are honored to be included in the Inc. 500 list for the second year in a row, an achievement that truly puts us in a very unique category. What has helped our company over the years is investing in product strategy and user experience, and making value-based decisions that have long term upside rather than business decisions that are good short term but don’t align with our company’s cultures,” said CCT’s CRO Wanor França.

“We believe we have the right team in place and the right offerings to continue our tradition of producing satisfied and successful clients,” says CCT’s CEO, Kurt Williams.  “The past 12 months have been unbelievable and CCT made the list because of our talented teams. Our teams believe in delivering the best Casino Audit System (CAS) in the market, providing world class support, generating cost savings, improving efficiencies and streamlining our customers’ operations.”

Steve Aoki’s Neon Dream skill-based game – GAMECO | 2017-08-09



GameCo Inc. recently announced a license agreement with Steve Aoki, allowing the company to develop an original new game titled “Steve Aoki’s Neon Dream.” Scheduled to debut in casinos late summer 2017, the game is inspired by Aoki’s 2014 “Neon Future” album and its underlying soundscapes. The first-person game will blend the nearly effortless controls of an infinite runner with the sensational, transcendental experience of Aoki’s music. Players will fly over an endless track through a world of color and shape, collecting coins, avoiding barriers, while listening to various house and electronic dance music (EDM) titles from Aoki’s Dim Mak label.

“I can’t wait for my fans to see what GameCo has done with Neon Dreams!” said AOKI, the Grammy-nominated DJ and producer. “Using Dim Mak’s music, and a host of images from our collection, the video game really is a neon dream and I’m proud to be working with GameCo as we revolutionize the gaming floor.”

“In addition to being recognized as an EDM Superstar, Steve is a co-owner of Rogue, a Las Vegas-based esports organization,” said Blaine Graboyes, GameCo’s CEO. “We saw utilizing his passion for video games, his involvement with the esports industry and connection to the casino gaming industry as the perfect fit for developing a game for our skill-based video game gambling machines.”



GameCo Inc. recently announced a license agreement with Steve Aoki, allowing the company to develop an original new game titled “Steve Aoki’s Neon Dream.” Scheduled to debut in casinos late summer 2017, the game is inspired by Aoki’s 2014 “Neon Future” album and its underlying soundscapes. The first-person game will blend the nearly effortless controls of an infinite runner with the sensational, transcendental experience of Aoki’s music. Players will fly over an endless track through a world of color and shape, collecting coins, avoiding barriers, while listening to various house and electronic dance music (EDM) titles from Aoki’s Dim Mak label.

“I can’t wait for my fans to see what GameCo has done with Neon Dreams!” said AOKI, the Grammy-nominated DJ and producer. “Using Dim Mak’s music, and a host of images from our collection, the video game really is a neon dream and I’m proud to be working with GameCo as we revolutionize the gaming floor.”

“In addition to being recognized as an EDM Superstar, Steve is a co-owner of Rogue, a Las Vegas-based esports organization,” said Blaine Graboyes, GameCo’s CEO. “We saw utilizing his passion for video games, his involvement with the esports industry and connection to the casino gaming industry as the perfect fit for developing a game for our skill-based video game gambling machines.”